Every Email Marketer Knows The Ideas to Generate Leads and Make Sales

Planning your email campaign without having a valid email list is synonymous to driving a Lamborghini at top speed on off-terrain; you will crash and burn before you can reach anywhere. Additionally, email list building is not a one-off activity as list churn (invalid email addresses and unsubscribes) will cut about 25-30% of the average email list every year.
This article will highlight different ways on how to build an email list from scratch including offline as well as online sources.

How to build an email list

“Pop” up to show your offering:
Feature Box
Relevant Landing Pages
Multiple placements of call-to-actions
Free Downloadables
Social Media Sign-ups
Social Media Profile
Email Signature promotions
Forward to friend & Referral Bonus
Gated Content
Content Syndication
Webinar Sign-up
Sweepstakes
Brick and Mortar newsletter sign-up
Conference sign-up or card collections

Amazing content + correct placement of notification + actionable calls-to-action = ever-growing email list

If you’re not working on building your email list already, or you’ve run out of ideas to do so, here are 15 Lead Generation Ideas for Every Email Marketer.

Tips & Tactics To Help You Reduce Email Unsubscribe Rates

Email marketing stays one of the most well known and effective online marketing channels for businesses today. Unsubscribes are a double-edged sword. For the most part, an unsubscribe rate below 0.5% is a decent unsubscribe rate for an email campaign. A rate below 0.2% ordinarily demonstrates that you are inside the standard and a rate above 0.5% means you have some work to do.
This article will highlight the common reasons for unsubscribes, why unsubscribes are significant, how to reduce the unsubscribes, best practices to follow while making an email template. Here are a few hints that will keep your audience happy and reduce email unsubscribe rate.
Common Reasons behind Unsubscribes

Broken email layout or non-responsive emails
Too many emails or high sending frequency
Broken Links in email
Irrelevant content owing to improper segmentation
Misleading email copy or subject line
Improper or lack of personalization
Emailing without permission
Change of preferences

How to reduce unsubscribes?

Adopt permission-based email marketing
Fine tune your list segmentation
Set an expectation by sticking to a marketing calendar
Responsive or Bust!
Personalized and relevant email content
Proofread your email copy – Twice!
Ask for reason

Email marketing is a great way to stay in touch with your prospects and clients. The key is to interact with your subscribers in the right way so that they continue to value the relationship. This will reduce email unsubscribe rate to a low level. These tips will assist you to accomplish this.

Spam-proof Pro Tips for Email Marketing Campaign Management

Tips Spam–Proof Email Marketing Campaigns

Generating effective email marketing campaign management in this ‘Digital Age’ is demanding than ever! When you have every other brand listed on the web, it takes a creative approach to reach out to the audiences and positioning your brand in a way that actually leverages value. Anyone with a knack of digital marketing would position Email Marketing as one of the most responsive online marketing strategies.

We believe these insights and tips will help you to avoid spam traps. If you’re going to use email marketing to reach your customers, you need to ensure you have permission. Read on…