Call-to-Action Examples For Email Marketing

Words have a huge impact on people. The power of email marketing depends heavily on how well you are able to convey the message in your emails. Call to action is the part of a story, webpage, advertisement, or piece of content that encourages the visitors to do something.

One of the first mistakes that most email subscribers do is sticking to the cliche CTA copy such as “Know More”, “Click Here”, “Learn More”. CTAs can drive a variety of different actions depending on the content’s goal. Here we explain the best practices while creating CTA. Your CTA should have a clear meaning, even if a visitor has only skimmed your page. The words in your CTA should be representative of the action your visitors are taking.
A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Many phrases that you can use for your own call-to-action that will maximize your conversions, 

  • Get Started
  • Sign Up Free
  • Create Account
  • View Demo/Book a Demo
  • Contact Sales
  • Learn More
  • Join Free
  • Shop Now
  • Explore
  • Discover
  • Get X% Off
  • Add to Bag/
  • Buy Now
  • Try for Free
Image result for Call-to-action

To understand better let’s see some CTA examples for email. check them out for an exhaustive collection of emails for inspiration. 

  1. Slack
  2. Readdle
  3. Frontier Flights
  4. eMeals
  5. Revelator

Call-to-action Best Practices

  • Actionable yet self-explanatory text
  • Not a sentence, word length also matters.
  • Placement matters
  • Use a contrasting color
  • Sense of urgency
  • A/B test your copy
  • Add a sub-text

You may have the amazing looking email design, filled with interactivity, but if your subscribers fail to click on the CTA button, your efforts behind the email have been lost. We hope this article managed to give you inspiration and helped you improve your email marketing game.

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