Fall Back in Love for Email Marketing

If you are starting a new email marketing campaign, or need help with existing one – hiring QeInbox Mailchimp experts will power-up your campaign success.

What makes people reach us?

A need for professionally designed and coded custom email templates. They cannot comply with email marketing tasks and need a hand. Desired results are not achieved, and they can’t figure out why. Power up marketing with advanced integration of API, automation & landing pages.

What can Mailchimp experts at QeInbox assist you with?

1)Design to Code

Convert your PSD/PDF/Sketch file into all email clients compatible HTML optimized for faster loading on devices.

2)Upgrade existing Mailchimp template

Revamp existing template with standard responsive coding practice, reusable module/sections, or with the use of interactive features.

3)Landing Page

Be it announcement, contest or promotion, astonishing landing page design with relevant content, rich media, and an enticing call-to-action is a key to engage & convert a prospect. Service includes responsive design setup, alterations until satisfied and domain configuration assistance.

4)Mailchimp Campaign Management

Timely emails to your audience adhering to strict processes to ensure fewer bounces and higher conversion through optimized templates. Analytics in your inbox will keep you informed for strategy change.

5)Mailchimp API Integration

Integrating Mailchimp API with your website & eStore allows you to sync email activity, subscriptions and campaign stats directly with your database and lot more. API integration features vary based on needs and your website platform. Get a free consultation from Mailchimp experts today to know possibilities for your requirements. Read More…

How To Create Awesome Email Layout Design

EMAIL IS THE KING!

The Most Mainstream Medium Of Communication for Advertisers To Build Significant Relations With Their Clients. The Event That You Dismantle The Layers, The Center Of A Successful Email Campaign Is A Well-Planned And Appealing Email Template. Email Messages Have Been Around For 4 Decades As A Correspondence Channel And Each Advertiser Comprehends Its Significance As A Marketing Channel Whether It Is For A B2b Or B2c Model.

Sending Associate Email Alone Doesn’t Build It Effectively; Everybody Is Aware Of That Associate Email Could Be A Combination Of A Subject Line, An Unusual Email Copy, Associate Unjust Call-To-Action (CTA) And A Can-Spam Compatible Footer. Something You Add On Top Of These Email Parts Is Like The Seasonings You Add Tp Flavor Your Email Template.

If You Searching For Creating An Awesome Email that Blows Away Everyone’s Mind, You’re At The Proper Place.

What Kind Of Emails Are Preferred By Subscribers?

Email Copy Is Definitely Scannable By The Subscribers For Important Data. The Customer-Centric Approach Rather Than Sales-Oriented Tone
Consistency Across The Various Channels
Has A Story Thereto Rather Than A Robotic Tone
Has An Accessible Design Across Devices And Screens
Actionable Call-To-Action

How To Create Awesome Html Emails Design Layouts?The Biggest Challenge With Developing An Html Email Template, Is Ensuring It’s Cross-Platform-Compatible. Using Html Tables Is That The Sole Thanks To Winning A Layout Which Will Render Systematically Across Totally Different Mail Shoppers.

Secondly, We Tend To Should Use Inline CSS To Regulate Components Among Your Email, Like Background Colors And Fonts. CSS Style Declarations Ought To Be Basic, While Not Use Of Any CSS ss Files. Let’s Begin At The Highest. As Presently As You See The E-Mail, The Primary Issue Your Eyes Land On Logo And Hero Image.
Generally, There Are 2 Main Types Of Layouts Used In Emails:

Single Column
Two Columns

Next Set Of Email Parts, Take A Look At Out The Effectiveness Of Your Email However They Themselves Contribute To The Effectiveness And Successively The Conversion Potential Of The E-Mail. Call-To-Action Redirects The Subscriber To A Landing Page Wherever They’re Educated Additional Concerning The Message Sent Within The Email.
Standard Call-To-Actions Such As:

Submit
Learn More
Know More
Click Here

The Last Of The Part In A Good Email Is That The Footer. Footer Is Ironically The Foremost Neglected A Part Of An Email By Subscribers Similarly As Marketers

Call-to-Action Examples For Email Marketing

Words have a huge impact on people. The power of email marketing depends heavily on how well you are able to convey the message in your emails. Call to action is the part of a story, webpage, advertisement, or piece of content that encourages the visitors to do something.

One of the first mistakes that most email subscribers do is sticking to the cliche CTA copy such as “Know More”, “Click Here”, “Learn More”. CTAs can drive a variety of different actions depending on the content’s goal. Here we explain the best practices while creating CTA. Your CTA should have a clear meaning, even if a visitor has only skimmed your page. The words in your CTA should be representative of the action your visitors are taking.
A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Many phrases that you can use for your own call-to-action that will maximize your conversions,

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To understand better let’s see some CTA examples for email. check them out for an exhaustive collection of emails for inspiration.

Slack
Readdle
Frontier Flights
eMeals
Revelator

Call-to-action Best Practices

Actionable yet self-explanatory text
Not a sentence, word length also matters.
Placement matters
Use a contrasting color
Sense of urgency
A/B test your copy
Add a sub-text

You may have the amazing looking email design, filled with interactivity, but if your subscribers fail to click on the CTA button, your efforts behind the email have been lost. We hope this article managed to give you inspiration and helped you improve your email marketing game.

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Email List Verification and Why It’s Important

Collecting email addresses is a routine part of a digital marketer’s job. If you run a company that deals with the customer information then you need to validate email addresses before you send personal information out. Sending an email campaign to your subscribers is similar to talking to them from a podium.
Here read, what email list verification is, how it affects email list hygiene.

Email List Verification and Importance
The quality of your mailing list can make a huge difference. A poor quality mailing list will produce poor email marketing results. That’s why it is important to have a clean mailing list.
Email list verification is a method to verify the email address given by a subscriber during the signing-up process is connected to a genuine inbox. Email list verification is like the filter that stops emails to be sent to inboxes where the email should not be sent by weeding them out initially.

How is Email List Hygiene Affected?
Email scrubbing is removing unengaged subscribers from your email list so that you can market only to people who want to receive your emails. This email list hygiene is an essential part of targeting your marketing, so you should do email list cleanup at least a couple of times a year.

Not implementing proper email verification practices results in bad email list hygiene. A bad email list hygiene results in:

High bounce rate
High Spam complaints
Blacklist
Heavy Fines

Whenever you send an email to a set of email addresses in your mailing list, it is most ISP at the email recipient end verify them against three main SPAM traps namely Pristine, Typo, Recycled.
How Cleaning Your Email List

Check your sources
Validate email address at sign up
Implement double opt-ins
Re-engagement your dormant one last time
Allocate one resource for list scrubbing
3rd Party tools for email list cleaning

Keep your email list free from invalid addresses and validate the subscribers at regular intervals – That’s the key to a healthy email list and a successful email marketing strategy. Want to make the most of your email marketing? Read moreemail marketing tips from QeInbox.

Creating Great Onboarding Welcome Email Tips

The onboarding experience is one of the first factors that consumers use to decide whether or not they will stay. This article will reflect on the anatomy of a welcome email, different types of emails you send during the onboarding stage, and how to plan your onboarding email series. If your welcome message is in-genuine, awkward, boring, or impolite it’s highly unlikely that your friend will be inclined to stick around.

Importance of onboarding welcome emails

Comparing your online business to a brick and mortar store, receiving a welcome email is like getting greeted by the staff as you are entering. The onboarding welcome emails can be the foot-in-the-door that manage to:

Welcome and thank the new subscribers for subscribing
Introduce the brand and its products
Set an expectation about what to expect from your emails
Incentivize the sign-up process with a discount offer or freebie
Increase social followers
build a sense of customer loyalty towards your brand

A general onboarding email(s) can be divided into two broad categories:

Introduction
Action to be taken

Introduction section –

Recognizable Sender Name
Subject Line & Preheader text
A welcoming hero image and Headline
A reminder of why they signed up
Set expectations

Action to be taken –

Reward them
Actionable CTA or helpful resources
Complete your profile
Request to whitelist
Increase Social media followers

The impression set during the onboarding stage has an influence on the relationships you build with your subscribers. Need help to create great onboarding welcome emails? Get in touch with us and we can be of your service.