Call-to-Action Examples For Email Marketing

Words have a huge impact on people. The power of email marketing depends heavily on how well you are able to convey the message in your emails. Call to action is the part of a story, webpage, advertisement, or piece of content that encourages the visitors to do something.

One of the first mistakes that most email subscribers do is sticking to the cliche CTA copy such as “Know More”, “Click Here”, “Learn More”. CTAs can drive a variety of different actions depending on the content’s goal. Here we explain the best practices while creating CTA. Your CTA should have a clear meaning, even if a visitor has only skimmed your page. The words in your CTA should be representative of the action your visitors are taking.
A poorly-written CTA negates all the hard work you do for the rest of your marketing campaign. Many phrases that you can use for your own call-to-action that will maximize your conversions, 

  • Get Started
  • Sign Up Free
  • Create Account
  • View Demo/Book a Demo
  • Contact Sales
  • Learn More
  • Join Free
  • Shop Now
  • Explore
  • Discover
  • Get X% Off
  • Add to Bag/
  • Buy Now
  • Try for Free
Image result for Call-to-action

To understand better let’s see some CTA examples for email. check them out for an exhaustive collection of emails for inspiration. 

  1. Slack
  2. Readdle
  3. Frontier Flights
  4. eMeals
  5. Revelator

Call-to-action Best Practices

  • Actionable yet self-explanatory text
  • Not a sentence, word length also matters.
  • Placement matters
  • Use a contrasting color
  • Sense of urgency
  • A/B test your copy
  • Add a sub-text

You may have the amazing looking email design, filled with interactivity, but if your subscribers fail to click on the CTA button, your efforts behind the email have been lost. We hope this article managed to give you inspiration and helped you improve your email marketing game.

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Email List Verification and Why It’s Important

Collecting email addresses is a routine part of a digital marketer’s job. If you run a company that deals with the customer information then you need to validate email addresses before you send personal information out. Sending an email campaign to your subscribers is similar to talking to them from a podium.
Here read, what email list verification is, how it affects email list hygiene.

Email List Verification and Importance
The quality of your mailing list can make a huge difference. A poor quality mailing list will produce poor email marketing results. That’s why it is important to have a clean mailing list.
Email list verification is a method to verify the email address given by a subscriber during the signing-up process is connected to a genuine inbox. Email list verification is like the filter that stops emails to be sent to inboxes where the email should not be sent by weeding them out initially.

How is Email List Hygiene Affected?
Email scrubbing is removing unengaged subscribers from your email list so that you can market only to people who want to receive your emails. This email list hygiene is an essential part of targeting your marketing, so you should do email list cleanup at least a couple of times a year.

Not implementing proper email verification practices results in bad email list hygiene. A bad email list hygiene results in:

  • High bounce rate
  • High Spam complaints
  • Blacklist
  • Heavy Fines

Whenever you send an email to a set of email addresses in your mailing list, it is most ISP at the email recipient end verify them against three main SPAM traps namely Pristine, Typo, Recycled.
How Cleaning Your Email List

  • Check your sources
  • Validate email address at sign up
  • Implement double opt-ins
  • Re-engagement your dormant one last time
  • Allocate one resource for list scrubbing
  • 3rd Party tools for email list cleaning

Keep your email list free from invalid addresses and validate the subscribers at regular intervals – That’s the key to a healthy email list and a successful email marketing strategy. Want to make the most of your email marketing? Read moreemail marketing tips from QeInbox.