Best Practices For Email Copy Writing

Promoting is tied in with connecting with your subscribers while instructing them about the various products/services you offer, in the expectations that they add to your income with a buy.

Emails Are The Best… Marketing Channel

Emails are the most preferred format of communications for most marketers, aiming to engage their customers, for four reasons:

• Everyone, who has an online presence, has an email address.
• Emails have the power of reachability. All you need is the email address of your customers, and your emails shall reach their inboxes.
• You get the flexibility of personalizing the conversation based on the online behavior and past purchase history of your customers.
• Emails are an integral part in 3 out of 4 stages of the Inbound methodology.

Anatomy of An Email Copy Writing

Before you work away at writing a connecting with email duplicate, it is basic to comprehend what includes an emailed duplicate.

The email copy can be broken down to following email elements:

•  Subject Line: 
  • The main collaboration of your subscriber with your email. The subject line the desire for what’s in store in the email.
• Pre-header text: 
  • A continuation of the subject line, the pre-header text is visible on most mobile email clients and selected desktop version. Use this to expand further what you started in the subject line.
• Body Copy: 
  • The meat of your email, the body copy has the most chance of engaging with your customers.
• The call-to-action copy: 
  • The call-to-action text needs to invite the subscriber to take action
• Footer: 
  • The closing portion of your email is called the email footer. It mostly carries the email signature, unsubscribe and preference change link, physical address, and any postscript copy.
    
• Email Signature: 
  • The email signature was an adopted practice from the times of sending letters in the past. Most people either feature a digital signature or have their name and company details as their email signature.

All Of Them Together for Email Copy Best Practices

• When somebody subscribes to your emails, it means that they are keen on thinking about your image just like your products and services. The headline and the pre-header content are unmistakable to your supporter when they get your email, and those two components help you start your storytelling.
• The Conflicting Middle
• The Cliffhanger Climax
• Roll Credits and Post-Credit Engagement

Our team of email developers can surely help you transform your engaging email copy into an equally attractive email template. Drop us a line at info@qeinbox.com