Collecting email addresses is a routine part of a digital marketer’s job. If you run a company that deals with the customer information then you need to validate email addresses before you send personal information out. Sending an email campaign to your subscribers is similar to talking to them from a podium.
Here read, what email list verification is, how it affects email list hygiene.
Email List Verification and Importance
The quality of your mailing list can make a huge difference. A poor quality mailing list will produce poor email marketing results. That’s why it is important to have a clean mailing list.
Email list verification is a method to verify the email address given by a subscriber during the signing-up process is connected to a genuine inbox. Email list verification is like the filter that stops emails to be sent to inboxes where the email should not be sent by weeding them out initially.
How is Email List Hygiene Affected?
Email scrubbing is removing unengaged subscribers from your email list so that you can market only to people who want to receive your emails. This email list hygiene is an essential part of targeting your marketing, so you should do email list cleanup at least a couple of times a year.
Not implementing proper email verification practices results in bad email list hygiene. A bad email list hygiene results in:
- High bounce rate
- High Spam complaints
- Blacklist
- Heavy Fines
Whenever you send an email to a set of email addresses in your mailing list, it is most ISP at the email recipient end verify them against three main SPAM traps namely Pristine, Typo, Recycled.
How Cleaning Your Email List
- Check your sources
- Validate email address at sign up
- Implement double opt-ins
- Re-engagement your dormant one last time
- Allocate one resource for list scrubbing
- 3rd Party tools for email list cleaning
Keep your email list free from invalid addresses and validate the subscribers at regular intervals – That’s the key to a healthy email list and a successful email marketing strategy. Want to make the most of your email marketing? Read moreemail marketing tips from QeInbox.
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