AMP for Emails — A striking new update on how we engage through emails! On 26th March 2019, AMP Project announced major email clients are beginning to roll out support for AMP.
AMP for email is another way for marketers to leverage the speed of the accelerated mobile pages framework. Google today officially launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences.
Google launched AMP for Email — a new feature which makes the emails more dynamic and modern. For marketers it means that their all-time pipe dream has come true: from now on they are able to send interactive emails.
AMP key feature is enabling users to adjust the content in real-time. Say, the offers in the email campaign you’ve previously sent are no longer valid. You can simply replace those offers with updated ones by changing a bit of code.
What you can do with AMP for Email
- Dynamic content
- Layout
- Media
Example of AMP for email, read more…