Email marketing stays one of the most well known and effective online marketing channels for businesses today. Unsubscribes are a double-edged sword. For the most part, an unsubscribe rate below 0.5% is a decent unsubscribe rate for an email campaign. A rate below 0.2% ordinarily demonstrates that you are inside the standard and a rate above 0.5% means you have some work to do.
This article will highlight the common reasons for unsubscribes, why unsubscribes are significant, how to reduce the unsubscribes, best practices to follow while making an email template. Here are a few hints that will keep your audience happy and reduce email unsubscribe rate.
Common Reasons behind Unsubscribes
- Broken email layout or non-responsive emails
- Too many emails or high sending frequency
- Broken Links in email
- Irrelevant content owing to improper segmentation
- Misleading email copy or subject line
- Improper or lack of personalization
- Emailing without permission
- Change of preferences
How to reduce unsubscribes?
- Adopt permission-based email marketing
- Fine tune your list segmentation
- Set an expectation by sticking to a marketing calendar
- Responsive or Bust!
- Personalized and relevant email content
- Proofread your email copy – Twice!
- Ask for reason
Email marketing is a great way to stay in touch with your prospects and clients. The key is to interact with your subscribers in the right way so that they continue to value the relationship. This will reduce email unsubscribe rate to a low level. These tips will assist you to accomplish this.
Email Template Design 